- Be shot vertically, no less than 30-60 seconds, and high quality in natural or studio lighting

- Be filmed preferably in a kitchen or in/on an area that makes sense (countertop, island, table, etc.)

- Articulate clear and concise ingredients and directions for any recipe-type video

- Submit BOTH raw and final footage to partnerships@livezesti.com prior to posting

- Feature the front label of the product in videos and show packaging

- In videos featuring food and the sauce being used, you should clearly show the pour of the sauce on the food/plate and use food to dunk.

- Tag @livezesti in all posts

- Captions should be authentic and associated with the recipe/sauce you used

- Do no post a different iteration of what was sent to the email

- We are Zesti, not LiveZesti. When referring to the website it is live like "live your life", not like "live TV"

- Shoot the process of the recipe in a birdseye-view-like style

- Clearly show each product in the recipe

- Articulate the process as you cook (when to use the ingredients, cook time, what to keep in mind, etc.)

- Read the description on the bottle of the product

- What appeals you to this sauce?

- Talk about what you are going to use this sauce with or what it would pair well with

- Incorporate a pouring shot into the video

- End with a saucy CTA: "I'm a customer for life", "I'm never using Big Condiment again, check out livezesti.com", "This has changed the way I eat takeout"

- Show the Zesti package on your doorstep and express your excitement

- Open the package and show each sauce and its name/label, as well as other components of the package

- Show your excitement and show the sauce you are the most excited about

- Show off the sauce

- Slow-mo pour or dip with food